You can consider buying Samsung LN40C630 40-Inch 1080p 120 Hz LCD HDTV
Screen Size: 40 inches
Full 1080p HD resolution: Enjoy the powerful picture quality, vivid colors and stunning clarity of Full HD 1080p resolution.
120 Hz clear Motion Rate: Samsung 120 Hz technology allows you to see fast action with a smoothness thats clearly ahead of the competition.
Touch of Color: Exclusive Charcoal Grey Touch of Color design combines texture and color that can complement any room.
ConnectShare Movie: Connect a thumb drive or digital camera quickly and easily. User-friendly interface allows access to videos, a music
playlist and pictures via the remote.
Exceeds ENERGY STAR Standards: Up to 43% more energy efficient than ENERGY STAR 4.0 minimum standards.
Game Mode enhances dark areas, sharpens the picture, speeds up the image processing response and enhances the sounds of your games. Picture and sound quality optimized for the special needs of gaming systems at the touch of a button.
Wide Color Enhancer Pro delivers the entire spectrum of color and luminance for rich, saturated images with intense detail.
BD Wise: Automatically adjusts all your componets for the best picture and sound quality.
AllShare: Sync up your entire household. A wired or wireless DLNA connection lets you stream your PC audio and video files to your HDTV using yoru remote.
10 Watts x 2 audio power stereo broadcast reception: Supports multichannel sound (MTS)and second audio program (SAP) with 181-channel capacity.
DNSe: Delivers high-quality sound with more natural effects than conventional methods by reproducing the “genuine” stereo sound.
Warranty: 1 year parts and 1 year labor warranty (90 days parts and labor for commercial use), backed by Samsung toll-free support.
http://www.amazon.com/gp/product/B0036WT…

I would suggest you buying Sony BRAVIA EX 400 Series 40-Inch LCD TV
http://www.amazon.com/gp/product/B0035ER…

Sony & LG are the two most reliable brands out there. I would go with the Sony.

Both are good quality brand but personally I would go with Samsung, good picture quality and Samsung LN40C630 is 120Hz
http://www.amazon.com/gp/product/B0036WT…

The 60Hz that you said I think it is Samsung LN40C530 40-Inch 1080p 60 Hz LCD HDTV. However, this one is still good tv to get.
http://www.amazon.com/gp/product/B0036WT…

neither. :O)

panasonic all the way

everyone i speak to that has one notices the difference between theirs and friends who have samsungs, philips, sony etc. and how crusty they look in comparison. i had a quick look round a store recently and they in my humble opinion [work in motion graphics/special effects] have the best picture by far. But then i'm not a tech head with a big swanky tv at home cos I have enough of them at work :O)

Samsung is really becoming a very good tv. Consumer Reports rates it high. Look-up in Consumer Reports the best 40" tv. By the way, 120Hz might be a better way to go. It's a little more, but I've seen them on sale for $800.

go for the sony they are superb if picture quality is important you will truly be blown away with it especially on Blu ray dvds

When it comes to a brand I prefer Sony over any other. They are probably one of the best manufacturers in wide variety of electronic devices, not just TV's.

Looking strictly at specifications I go with Sony since it has better Contrast Ratio (If I had to pick between the two)

Good luck...